Planning a trip to Seoul with kids? Seoul is a safe, family friendly city in South Korea with lots of children’s museum, colourful attractions, cute character stores and fun things to do
From top theme parks to real-life underwater mermaids, the world’s largest cinema screen to fantastic flavored ice-creams, there is something to suit all tastes when visiting Seoul with kids.
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And Seoul doesn’t have to be expensive for families – many child friendly and kids attractions are free or inexpensive like butterfly farms or baseball.
Here is our guide to the best things to with kids in Seoul, South Korea in 2025.
This article was originally published on cktravels.com on 12 July 2023.
South Korea checklist
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Where to stay in Seoul with Children?
There are numerous neighborhoods in Seoul to choose from with some of the most popular areas including Hongdae, Myeongdong, Jamsil, Gangnam and Insadong.
There are also hotel bargains to be had in the likes of Euljiro and Ikseon-dong (walkable to the central areas of Seoul but a lot cheaper).
We’d personally rate the best area in Seoul to stay for families as Insadong as there are lots of family museums and activities along Insadong Cultural Street plus two very cute shopping malls with lots of character shops like Line Friends.
Insadong is also with walking distance of popular areas like Myeongdong, Ikseon-Dong Hanok Village and Bukchon Hanok Village.
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Seoul Accommodation for families
Hi Guesthouse Insadong
Highly rated budget family rooms with bunk beds, fridge and a flat screen TV. Other facilities include a rooftop terrace. Check out prices and availability for Hi Guesthouse Insadong
Seoul Garden Hotel
Large family rooms located in a quiet neighbourhood just a short walk from the subway station. Many restaurants nearby. Check out prices and availability for Seoul Garden Hotel
Orakai Insadong Suites
Luxurious self-catering apartments located in the popular neighbourhood of Insadong. Facilities include an indoor swimming pool, fitness centre and sauna. Check out prices and availability for Orakai Insadong Suites
Lotte World Hotel Seoul
A five star hotel in the heart of all the Lotte World theme park activity – perfect for families looking for a fun stay in Seoul complete with an indoor swimming pool. Check out prices and availability for Lotte World Hotel Seoul
InterContinental Seoul COEX, an IHG Hotel
Located inside the World Trade Centre, this luxurious 5-star hotel includes four restaurants and bars (including an Italian restaurant with a skyline view), casino, golf practice room, outdoor spa pool and indoor pool. Check out prices and availability for InterContinental Seoul COEX, an IHG Hotel
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1. Lotte World
Lotte World is an epic theme-park on the edge of Seoul near the river Han that has a huge indoor area plus outdoor Magic island area (kinda like a Seoul version of the Disney Castle for kids).
There are attractions for all ages at Lotte World from a sedate monorail that goes around the park through to log flumes, pirate ships plus a brand new VR walkthrough ride ‘Battlegrounds World Agent’ based on the hit video game.
Best of all, families will also enjoy the Lotte World character parade with a cast of hundreds and dozens of brightly lit floats – highly recommended.
Lotte World admission is included as part of the Discover Seoul Pass (admission alone is worth around $44 USD per adult) or you can book a discounted Lotte World family one day pass via Klook.
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2. NANTA Theatre Show
What’s cooking?! We’d highly recommend the famous NANTA Theatre comedy and cookery show, which has been packing in audiences worldwide since 1997.
Possibly the best known Korean theater show, the NANTA cooking show has been performed over 50,000 times in over 60 countries.
Located in a dedicated NANTA Theatre in Myeong-dong, this 90 minute high energy performance is the tale of 4 chefs and a kitchen manager preparing a sumptuous meal for a big wedding banquet in real-time.
When we visited the NANTA Theatre Show, there were lots of kids and families in the audience – it was often the children who laughed the loudest.
There are very few spoken words in the NANTA show (definitely no swearing) and the physical slapstick performance is suited to kids. We’d say this is the best all year round Seoul theater show for kids and adults to enjoy together.
Knives, kitchen utensils and real food are used as props and turned into musical instruments by the performers. High octane and very enjoyable, you might also become part of the show!
Book your discounted NANTA Theater tickets via Klook.
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3. HiKR Ground (Free)
For our first Seoul with children activity, it might sound odd to start with a cultural center but you might want ‘K-Pop’ along to HiKR Ground.
Opened in 2022 and a modern visitor attraction brought to life by cutting edge technology, there are five floors of activities, pop-up exhibitions and a cafe.
It is perhaps best known as the place in Seoul to shoot your own K-Pop style videos at no cost! When we went, there were a few kids dancing and singing – could be the next Psy!?
Many of the exhibitions are temporary so you never know what to expect at HiKR Ground – but most people head straight to floor two where there are permanent music K-Pop video stages.
You can take photos in a Korean laundry set, Seoul Subway recreation, a space-shuttle or on the epic and immersive ‘My Stage’. There are often free hands-on activities too and exhibits change regularly.
Give a ‘Korean Wave’ and say Hallyu to our guide to HiKR Ground >
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4. Kakao Friends stores
Whilst in South Korea and Seoul, make sure you visit one of the cute Kakao Friends stores, chock full of charming cartoon character merchandise.
Along with Line Friends (more on these later), Kakao Friends are the most popular chain of cartoon character stores in Seoul.
From Ryan the Lion to Choonsik the Cat, Con the Crocodile to Frodo the Dog, you’ll find all the Kakao Friends across mucho merchandise, both in terms of huge cartoon models or rows upon rows of branded products – everything from phone chargers to kids clothes and even super cute humidifiers.
The two best Kakao Friends stores to visit are in Gangnam at the Times Square Mall and the Hongdae Kakao Friends flagship store.
Read more about Choonsik the cat in our guide >
You can find a variety of Kakao Friends merchandise (including lots of Choonsik) on Amazon >
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5. Ssamzigil Shopping Mall
A colourful and cute shopping complex located in the heart of Insadong, we’d rate this as one of the best shopping malls in Seoul for kids, given how quirky and creative it is.
From the bright courtyard at its center to the six floors of cute character and craft based shops and stores, visiting Ssamzigil is quite the experience. There are also lots of hands-on activities for kids like making your own bags or cartoon caricature stalls.
There are DIY craft stalls, cartoon character shops, homeware and jewellery vendors plus much more at Ssamzigil complex. In addition, there are several cafes and restaurants including one on the outdoor rooftop with nice views of Insadong.
Also keep an eye out for curious design features like a herd of metallic giraffes on the roof. We love the Ssamzigil Insadong complex and could buy so much stuff from here!
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6. COEX Aquarium
Located within the COEX Mall in Gangnam, this awesome aquatic adventure is a welcome respite from the shops and boutique stores that surround it.
With 16 themed zones and a huge number of sea species (including sharks), the COEX Aquarium is the largest aquarium in Seoul – the perfect Seoul activity for kids and families
Highlights include a ‘real-life’ mermaid, a parade of penguins plus jelly-fish galore.
Discounted COEX Aquarium ticket prices start from 24,000 Won for adults and 23,000 KRW for children as of summer 2025 when booked in advance – it now also part of the Discover Seoul Pass.
7. Enjoy the Cheonggyecheon River Walk
One of the best family walks in Seoul and on the edge of the Euljiro district, the Cheonggyecheon is a downtown public park and river walk that is open 24 hours.
Along the way, you’ll see an abundance of wildlife (especially birds trying to catch fish) plus joggers galore – it is also a popular way to walk to Gwangjang Market from the city.
Cheonggyecheon is an example of urban regeneration in Seoul whereby this formerly neglected and run down riverside area was transformed in the early 2000s into a wonderful walk along a river, complete with benches, stepping stone bridges (kids in Seoul will love this) and a long concrete walkway.
The full stretch of the Cheonggyecheon stream through the city is around 10 km but the best bit to walk is between Cheonggye Plaza (in downtown Seoul) and Gwangjang Market.
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8. Go to a Seoul KBO Baseball Game
Baseball is a BIG hitter in South Korea – it is in fact South Korea’s most popular sport! So if you are visiting Seoul any time soon, make sure you catch a baseball game at Jamsil stadium with the family.
Kids will love it, especially all the mascot costumes and singing and dancing that the whole crowd gets involved in.
Seoul is fortunate enough to have two baseball teams that call Jamsil Stadium home – the Doosan Bears and the LG Twins meaning there are plenty of opportunities to take your family along. The South Korean baseball season generally runs from April to September.
Families can buy Seoul baseball tickets at Jamsil stadium for as little as 13,000 Won per adult (around £8 / $10 USD).
Seoul baseball game tickets are easy to purchase (and very cheap) plus the main stadium has good transport links with its very own Subway station.
From purchasing Seoul baseball tickets through to what types of food, drink and live entertainment you can expect at the stadium, here is our guide to all things baseball in Seoul >
9. Everland
Never ever(land) will your kids in Seoul have so much fun – along with Lotte World adventure park, this is the most popular activity for families in Seoul.
Everland is the biggest theme park in South Korea with five themed zones including Magic Land, American Adventure and European Adventure. Note that Everland is in Yongin, around 40 kilometers from the capital Seoul.
At Everland, families can see Chinese giant pandas Le Bao and Fu Bao eating bamboo leaves and playing in the Panda World of Everland Resort. The resort also includes a separate water park, Caribbean Bay, which opens to families in the summer months.
Everland also comes alive at Christmas bursting with brilliant Christmas lights, a wonderful winter village and fun and festive Christmas parades, suitable for all the family. Seoul in Christmas is magical.
Buy your discounted family pass for Everland in Seoul here via Klook >
Everland admission is discounted as part of the Discover Seoul Pass.
10. Zoolung Zoolung
So nice, they named it twice. Zoolung Zoolung (bless you) is a family zoo where children can get up close to animals and even pet some of the smaller ones.
Located across the fourth and fifth floor of Times Square, one of Seoul’s best malls, Zoolung Zoolung has around 50 species animals and birds from Africa and Amazon like toucans, meerkats, aardvarks and parrots.
Korea’s first and largest indoor hands-on zoo, also keep an eye out for the Pirate Ship galleon cafe – so much fun for all the family and a great thing to do in Seoul with kids.
Get your discounted Zoolung Zoolung family pass via Klook here >
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11. N Seoul Tower and Namsan Park (free family shows)
For the best views of downtown Seoul from Namsan Mountain, head up to the top of N Seoul Tower. The views of the city and the surrounding park are stunning plus there are two levels to explore, one with a rather nice cafe looking out over the green hills and the River Han.
Almost 800 metres high, the N Seoul Tower in Namsan Park is open until 10pm most days so you can even enjoy sunset or night time views. The lift up also has cool graphics that children / kids will enjoy plus there is a pick and mix sweet store at the top (albeit pretty expensive).
Love locks also adorn all the fences in and around the immediate area – locks are available to buy from the 7-Eleven below N Seoul Tower if you want to leave a family lock.
Namsan Park also hosts free, family cultural shows several times a day. Our visit to Namsan Park coincided with the 3pm cultural show where we saw traditional musicians and martial arts – there was lots of audience participation too!
Admission to N Seoul Tower to the observation N Seoul Tower is 21,000 Won per adult and 16,000 Won per child (as of April 2025).
To be fair, we think this is quite expensive for a family – so we’d recommend buying a Discover Seoul Pass as family admission to lots of Seoul attractions are included.
Alternatively get discounted N Seoul Tower family tickets here via Klook >
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12. DMZ Tour from Seoul
The DMZ is the heavily controlled border separating North and South Korea.
You can book half day DMZ tours from Seoul that start with a visit to Imjingak Pyeonghwa-Nuri Park (where you can see the famed Bridge to Freedom and buy North Korean money as souvenirs).
Given the history and complex relationship of North and South Korea, this is an interesting way to show to children about this important piece of history and is an easy day trip from Seoul for kids (many tours are available).
At Imjingak Pyeonghwa-Nuri Park you get to look across into North Korea from the Dorasan Observatory.
Using telescopes and state of the art electronic cameras, you can see guards on patrol in North Korea plus farmers and local residents go about their daily work (we were lucky to visit on a very clear day). There are also lots of fun statues to pose with for kids.
Finally, take a long, dark walk down into the 3rd Infiltration Tunnel, built by North Korea as a means of invasion (although they still deny this, even though four such infiltration tunnels exist).
Note this tour is a very early start for kids – we had to meet our tour guide in the Myeong-dong neighbourhood at 6.20am.
Passports are also required for inspection by the military police. Photography is allowed apart from inside the 3rd Infiltration Tunnel.
Read more about DMZ tours from Seoul here >
13. Han River Cruise
A sunset river cruise on the River Han with E-Land Cruises is the perfect way for a family to see Seoul from a different perspective.
This is a short river cruise on the Han River with an audio commentary. There are several cruises per day, starting from early afternoon with a sunset cruise at 6pm in the summer.
We joined a packed boat (very popular with large tour groups) and enjoyed a trip down the river. As we joined the cruise on a warm sunny evening, the parks along the River Han were packed with picnickers and street food stalls so it was a really nice sight; we were so close you could smell the BBQs!
Kids can also feed the seagulls along the way (this was very popular on our cruise).
Book your Han River cruise via Viator or Klook.
14. Hanbok / Traditional Korean Costume Rental for Kids
The Royal Palaces of Seoul are a must visit when visiting South Korea’s capital – to keep the kids entertained whilst exploring these historic sites, hire hanboks and traditional Korean costumes.
Most of the Seoul Palaces have costume rental stores near them such as the 15th century Changdeokgung Palace as well as Bukchon Hanok Village.
Hanbok style clothing has been around for over 1500 years and a popular family activity in Seoul is to dress up as a family and take pictures in the historical palaces – some families even hire professional photographers (fancy!)
Book your hanbok costume via Klook here or check out our guide to using a professional photographer for a hanbok photoshoot.
Book your Gyeongbokgung Palace Hanbok Rental Experience in Seoul here >
15. Kidzania Seoul
Family fun comes to Seoul with this indoor city centre created and curated especially for children at Lotte World. Kidzania children’s towns are slowly taking over the world with sites in locations like Porto in Portugal plus Kuala Lumpur – there is even a second Kidzania in South Korea in Busan.
From flying an airplane to TV broadcasting, there are lots of awesome activities and ‘jobs’ that children can undertake and earn kidZos (a unique currency) that they buy rewards with in store. This shows them a world of grown-up jobs but in a fun way!
Book your KidZania Seoul ticket online with Trazy >
16. Myeongdong Hello Kitty Apple Cafe
One of the newest things to do in Myeongdong, if you are visiting Seoul with kids or love all things kawaii, then the Hello Kitty Apple Cafe in Myeongdong might be the place for you!
We popped in to escape the heavy rain in May 2025 and sat down for a couple of drinks – ordering is easy via a vending machine kiosk and you are given your beverages and snacks a few days later.
There is no minimum purchase as such but everyone is asked to buy at least one drink each.
They also have a selection of adorable Hello Kitty shaped cakes and sweet treats which looked really good.
The Myeongdong Hello Kitty Apple Cafe is set over 3 levels with seating on level 1 and 2, plus gift shops on level 1 and level 3 (the level 3 gift shop is much bigger). We bought a cute postcard as a souvenir.
17. Zzang Games Arcade
A very ‘amusing’ thing to do in Hongdae, Zzang Games Arcade is a four floor palace of new and retro games, from electronic darts machines to dance mats, claw machines to driving simulators – we would say this is more suitable for teenagers more than smaller children.
Seriously, Zzang Games was buZzing when we visited (and great to see the sport of darts taking ‘flight’ in Seoul, especially given Seoul baseball is so popular).
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18. The Painters
Suitable for all ages, ‘The Painters’ in Seoul is the world’s first live painting show combined with music – it is performed 7 nights a week in Seoul at 8pm (and 2pm and 5pm).
To be honest, we thought it was going to be naff (terrible) but it was surprisingly good and the theatrics and artistry were amazing. Even if you don’t like K-Pop style shows, the way they create incredible paintings from nothing is spellbinding.
Korean ‘ idols’ recreate famous paintings such as Michelangelo’s ‘Creation of Heaven’ & Vincent Van Gogh’s ‘Self-Portrait’ with splendid choreography and live drawings. It sounds like it will be kitsch AF but we both loved it.
There is also a photo opp with the boys at the end and an opportunity to win prizes during the show – the kids sat behind us with their parents were in fits of giggles throughout.
For more info and tickets, check out ‘The Painters’ on Klook >
19. Seoul at Christmas
Seoul at Christmas comes alive every December with a feast of festive favourites and classic Christmas lights and events.
Seoul has countless Christmas events for kids from shopping mall Christmas light displays to huge Christmas trees plus skating rinks, snow-covered winter villages and special Christmas markets.
Whilst the winter nights in Seoul may be cold, these South Korean Christmas lights and events warm the heart and see in both Christmas and celebrate the end of the year – easily one of the best times for families to visit Seoul.
Seoul has plenty of Christmas events for kids, markets and lights so here is our updated guide to Seoul’s best Christmas lights, displays and events >
20. K Star Road (AKA GangnamDol bears)
One of the most frequently visited family activities in Gangnam are the brightly coloured K-pop teddy bears of K Star Road.
Although they may appeal more to teenagers who are into music, the cute looking bears can be enjoyed by children of all ages.
These ‘GangnamDols’ (brightly coloured bear dolls) line a 1 km stretch of road with around 20 big bears representing the cream of K-pop talent and famous K-pop dolls.
As you’d expect, the ‘star’ of K Star Road is a huge Psy bear / GangnamDol (near Apgujeong Rodeo Station exit 2), but other bears include Girl’s Generation, Miss A and 4Minute – and yes, the BTS Gangnam-su bear is incredibly popular.
21. Korean Photo Booths
One of the most fun things to do in Seoul for families (and in Seoul at night), Korean photo booth stores are dotted all over South Korea’s capital.
Selfie kiosks are brightly coloured stores in Seoul where the whole family can borrow clothes and fun props (like vegetable hats, big sunglasses, animal paw gloves etc) and then pose for selfies or take photos in booths for a small fee. A cool souvenir for kids visiting Seoul to take home too.
Often these Korean selfie photo booths allow you to print out stickers as a lasting reminder – popular Seoul selfie booth locations include Gangnam, Itaewon, Ikseon-Dong, Seongsu-dong and Hongdae.
22. See a kids film in a Seoul Cinema
Take the family to the largest cinema screen in the world!
If you are looking for wet-weather family activities in Seoul, other than fun museums like Alive Museum or ColorPool, one of your best bets is going to the cinema – big boxes of popcorn ahoy!
Two of the best cinemas for families in Seoul are the CGV Starium and Megabox Cinema Gangnam.
Times Square Mall is home to the CGV Starium – the largest cinema screen in the world (as listed in the Guinness World Record Book). With almost 3,000 seats and 12 screens spread over 5 floors, you’ll be spoilt for cinematic choice here. You can even hire a private cinema or go Gold Class!
Megabox Cinema in Gangnam is located in the basement area of COEX Mall. This good-looking Gangnam movie theater has 17 screens plus one hell of a beautiful coffee shop in its lobby. Megabox COEX cinema screens a variety of movies including arthouse fare and occasional live streams of events.
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23. The ColorPool Museum (Colourpool)
A firm family favourite and fun children’s activity in Seoul, The ColorPool Museum is located on the top floor of the Anyoung Insadong shopping complex and is like a rainbow brought to life.
The Colorpool Museum in Insadong, Seoul comprises 9 rooms (or zones), each with its own colour (sorry, color) theme – think pink ball pits, unicorn utopias, rainbow walls and more inflatables than your local swimming pool.
This is also a Seoul family activity that can easily be combined with the Alive Museum as they are within 5 minutes walk of each other – Insadong as a whole is a really good place for families in Seoul to enjoy together.
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24. Seoul Children’s Grand Park
Fact – the music video for the world famous K-Pop song ‘Gangnam Style’ by Psy was partially filmed in Seoul Children’s Grand Park (at the children’s roundabout).
If that wasn’t cool enough, there are loads for families to enjoy at Seoul Children’s Grand Park including a zoo, animal rides, a beautiful botanical garden, a small theme park, a marine exhibition and of course the merry-go-round.
It is also very lush and verdant with forest trails and hiking paths suitable for all ages.
25. Say Hi to Hechi
Have you had a hug from Hechi 해치, Seoul’s tourism mascot who can be seen all over the city (and even on buses)!
Hechi and the ‘Soul Friends’ are cute characters that appear at all of the big events like Seoul Outdoor Library plus also have more permanent statues across the city.
Hechi has been the mascot of Seoul and kids will love spotting Hechi and Friends out and about (especially around Dongdaemum Design Plaza). You’ll also see bright pink Hechi buses all over Seoul – some even have themed interiors!
Such is the popularity of Hechi, you can now even buy 해치 Hechi merchandise in several Seoul Tourism gift shops and Toys R Us.
From Hechi merchandise to where to spot the pink mascot in Seoul, here is our ultimate guide to Hechi 해치 in Seoul >
26. Ashley Queens Buffets
If you are looking for an easy evening meal or cheap lunch, check out South Korea’s most popular family restaurant buffet chain – Ashley Queens (there are almost 150 branches).
A weekday lunchtime buffet is 19,900 won per person which is £10.75 or $14.20 USD. The price is most expensive for dinner and during weekends. If you want to eat steak or drink beer you need to pay a supplement.
The selection of food is huge! It’s definitely not the best quality food, however for the price, it is brilliant value and the place was full of locals filling their plates up high! And kids will enjoy making their own waffles and all the sweet treats at the end.
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27. Seoul Forest Park
Seoul isn’t short on superb outdoor spaces but Seoul Forest Park in Seongsu-dong is certainly one of the best outdoor free family activities in Seoul.
The third largest park in the city, not only does it have 3,000 acres of green space and ponds to peruse but also several free to visit wildlife areas like a deer park and butterfly house.
Opened in 2005, Seoul Forest Park is popular with locals and widely enjoyed for picnics, recreation and summer festivals.
Best of all, there is much woodland and wildlife to enjoy. For many families and kids, the highlight of Seoul Forest Park is the deer corral where you could see dozens of docile deer.
For a better view, head up on the aerial walkway which allows both an aerial perspective of the deer plus nice views of the forest and waterways. There is a ramp up making it accessible by pushchair / buggy. There is an insect house too plus a honey-bee garden (with a cute cartoon model bee) and rose garden.
The most popular family spot in Seoul Forest Park seems to be the lawns and seating areas around the main lake – kids can run around freely whilst parents enjoy picnics. Many visitors had brought coffees and treats from the nearby cafes and dessert stores in Seongsu-dong Village.
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28. Seoul Animation Centre
Seoul Animation Centre in Myeongdong is easy to spot as the front entrance is adorned with a huge army of cartoon character statues (a very good and fun photo opp).
Seoul Animation Center is a huge cultural complex launched in 1999 by the local Government to help promote the South Korean animation industry, popular with local children.
It has a cartoon library, cinema and hosts temporary exhibitions as well as housing a permanent Ani Land / Town cartoon park for children, and is located across from Myeongdong Station.
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29. Ikseon Goro Purpleberry ice-cream
Surely one of the n-’ice’-est family activities to do with kids in Seoul? Head on over to Ikseon-dong Hanok Village for this sublime sweet treat that looks superb too!
This famous Ikseon-dong ice-cream shop may give you a sense of deja-vu when you first arrive as it is likely one of the most popular Instagram spots in Seoul. Seriously, half the people visiting Ikseon Goro let their ice-creams melt as they take numerous pics (we were guilty too).
For once, the hype is justified as not only do the Ikseon Goro ice-creams look the part (complete with green cones), they also taste incredible and are really cheap compared to many of the other dessert offerings in Ikseon-dong.
Soft whip ice-creams are only 2,500 Won so don’t worry too much if the kids drop them.
We tried a blueberry / purpleberry ice-cream and a pink berry / strawberry ice-cream. Both Ikseon Goro ice-creams tasted amazing (although the purpleberry just pipped it for us).
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30. Seoul Customizable Shops and Market Stalls
One of the current children’s crazes in South Korea and fun family activity is to visit a customizable shop in Seoul where children create their own keyrings or bags using embroidery, stickers, beads and more.
Choose what you want to be customised then select your extra items before having them attached or ironed on in next to no time – a very cool and unique gift for your kids to take home and a super Seoul souvenir for all ages.
One of the biggest customizable shops in Seoul is Wappen House in Myeongdong, but there are also several smaller customizable workshops and DIY stores in the same area, or check out the Insadong neighbourhood (there are several Design It Yourself stores there).
Read more in our guide to customizable stores in Korea >
31. HBAF Stores
We were H-Baffled at first by the sheer number of the HBAF stores in and around Myeongdong Walking Street.
Very popular with tourists and families, HBAF are flavoured snacks (usually almonds or nuts) that have cute cartoon characters on their packaging and in their HBAF stores (a bit like what you’d see in Kakao Friends or Line Friends).
We lost count of the HBAF stores in Myeongdong after six – some HBAF stores in this area were also like only four shops apart.
HBAF is a food / snacking company that sells all manner of nuts, snacks and coated goodies like honey butter almonds, wasabi almonds, mini caramel salted pretzels – apparently it is mainly tourists in Myeongdong that buy them to take back home.
The HBAF stores are brightly lit with huge nut like cartoon character malls and rammed to the rafters with colourful food packaging and sachets. The HBAF products are also stocked in many big stores like Olive Young and Korean Mart.
Read more about HBAF almonds in our guide to HBAF stores >
Check out the HBAF store on Amazon >
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32. Dongdaemun Toy & Stationery Street
Located a stone’s throw from Dongdaemun Metro, this is the best place to get toys and stationery goods in Seoul cheap but there is a catch. Many of these stores are wholesalers so you might need to buy more than one item to secure a discount.
There are 100 stores in close proximity piled high but the biggest and most famous toy shop in Dongdaemun is Seungjin Toy (승진완구). This tower of toys has a plethora of playthings so make sure you save room in your suitcase if you are in Seoul with kids.
Kids will love the huge toy character statues too like the giant gorilla, bear and Pororo penguin models outside Seungjin Toy (승진완구) – this is also one of the best toy stores in Seoul!
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33. Nyunyu / Mimiline
Towards Dongdaemun and the DDP, join the bargain hunters at wholesale fashion, toy and jewellery stores Mimiline and Nyunyu.
These are popular chain shops with branches all over Seoul usually in high footfall areas like Hongdae and Gangnam and enjoyed by adults and kids alike.
Here you can buy everything from embroidery patches to LEGO keyrings, tote bags to miniature charms and mobile cases.
Often you get a discount if you buy more than one of something and both stores have several storeys of souvenirs, clothes and keepsakes.
We found them REALLY busy at the weekends so if your children don’t like queuing or you have a pushchair, it might be best to go on a weekday.
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34. Seoul Kids and Family Attractions Passes
Buying separate tickets for all these Seoul family attractions can be expensive – for instance, 2 adult tickets to Lotte World with two children under twelve costs 240,000 Korean Won as of Spring 2025 2023 (approx £130 or 150 Euros / $160 USD).
So these family activities in Seoul can add up – one way to save money is to look at buying a Discover Seoul Pass as it includes both Lotte World and Everland plus selected other attractions like Moonboats, hanbok costume rental and ColorPool.
Find out more about our experience with the Discover Seoul Pass here >
35. Look out for Line Friends
Line Friends characters are ever so popular in South Korea and in most parts of Asia (these are cute cartoon characters that help promote the Line messaging service).
Although there are lots of Line Friends stores all around Seoul where you can find Line Friends merchandise galore, we found the largest collection of large Line characters in Insadong at the Anyoung Insadong shopping complex, and in Hongdae where you can pose with Line Friends models (kids love it).
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36. Namsangol Hanok Village
A free to visit village of traditional houses in the shadow of Namsan Mountain and N.Seoul Tower, Namsangol Hanok Village is one of Seoul’s hidden gems and a superb way to get a sense of what life used to be like in Seoul, prior to the tower block boom. Kids will love walking around the historic site and running around the courtyard.
Close to Euljiro and Chungmuro station, Namsangol Hanok Village is open daily (except Mondays), the Namsangol Hanok Village was officially opened in the late 1990s and has several restored hanok houses, a tranquil traditional garden, performance stages and an ornate pavilion.
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37. Seoul Open Top Bus Tours
There are several open top bus operators in Seoul, all of which provide hop-on hop-off routes of the city – these include the Seoul Hop-On Hop-Off Downtown Palace Course with Seoul City Bus Tours (available from Viator and Klook) plus the Seoul Yellow Balloon City Bus Tour.
These Seoul bus tours are perfect for families as you can jump off along the way, if kids want to see certain Seoul attractions – families are also provided with headsets so they can listen to the audio commentary in the language of their choice.
We tried the Seoul Yellow Balloon City bus, a hop-on hop-off bus company that runs several routes and has buses that depart the Dongdaemun Design Plaza (DDP) every 40 mins or so from 9.30am to 5pm.
The Yellow Balloon City Seoul Bus usually costs 20,000 Korean Won per person or available as part of the Seoul Discover Pass.
38. Korean Banana Milk
Has there ever been a more iconic Korean drink than banana milk? Popular with all ages and available in every CU convenience store or Korean 7-Eleven store, banana milk has been enjoyed for decades since its introduction in the early 1970s.
To many a taste of nostalgia, Korean Banana Milk is still ‘trending’ today with many reinventions and parents love sharing it with their own kids as a reminder of their childhood.
Not only is it a popular drink, but there are also loads of Korean banana milk souvenirs from embroidery patches to keyrings.
From prices to other similar milk flavours by Binggrae, here is our ultimate guide to Korean banana milk >
39. Lolol Culture and Comics, Times Square Mall
One rather cool place to check out at Times Square Mall (a fine Seoul shopping mall) is located in the upper levels next to the CGV cinema ticket desk.
Lolol comic book library is a cool looking space where you can chill out in comfy booths reading comics or books from their huge collection. Prices start from 2,000 Won for 30 minutes.
40. Get a family portrait / children’s caricature
Both Insadong and Ikseon-dong Hanok Village are home to quirky cartoon caricature studios, where street cartoonists have set up studios to do fun family portraits.
Prices vary but starting at 9,000 South Korean Won per person based on a minimum of two people, these are really good value caricatures.
41. Seoul Land
Great for kids, Seoul Land was the first full-scale theme park to open in the city of Seoul, coinciding with the Seoul Olympic Games in 1988 – gold!
With everything from giant swings to roller coasters, cable cars to bumper cars, there is much for the family to enjoy with over 40 rides to climb aboard- plus watch as the dinosaurs roam Jurassic Land or get up close to real life animals at Seoul Land Zoo.
Get your Seoul Land family tickets here >
42. Alive Museum
April 2025 Update – the ALIVE Museum has permanently closed down
Alive Museum is best described as a trick art selfie gallery where you can pose for some really fun photos in several zoned areas.
We particularly liked the gaming zone where you could pop up like Super Mario in a huge pipe plus a 3D black and white illustrated cafe – very instagrammable!
Kids will love the Alive Museum as there are so many different places where you can pose – you can even become a flying Superman or astronaut in space.
Along the way at Alive Museum, collect stamps on your map and swap these for free candies and sweets at the end.
Squarely aimed at families and children, this is a really fun thing to do with kids in Seoul. Alive Museum also has another attraction onsite called the Dynamic Maze (additional costs apply).
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43. Seoul Comic Book / Cartoon Road Seoul (Zaemiro)
Across the road from Myeongdong Station and on the edge of the Walking Street, Seoul’s Comic Book / Cartoon Road comes to life with a colourful cavalcade of street art and murals adorning many buildings (with many cartoon statues and public art thrown in for good measure).
Also known as Zamiro, Seoul’s Cartoon Street begins from Myeongdong Station and extends to Seoul Animation Center / Centre. Literally a street of fun, there are several posing and photo spots along the route and can be visited any time of the day.
As part of Cartoon Road, also look out for the quirkiest bus stop in the whole of Seoul (it is a huge cartoon bus).
44. Starfield Library at COEX Mall
Although kids aren’t generally fans of libraries (especially whilst on holiday), they may make an exception for Starfield Library at COEX Mall.
This has to be the loveliest looking libraries ever and a cool space to hang out in with a coffee or juice. Unlike other libraries, you don’t need to be a registered user to read the comic books here (great for kids), and several cafes and coffee shops are ‘hidden’ amongst the gigantic bookshelves.
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45. Fruit Hard Candy (Ddalgi Satang)
Whilst certainly not unique to Korea, this is super popular in many Asian night markets and particularly so in Korean night markets (although a little expensive compared to other street food so possibly aimed more at tourists).
It might also be a novel way to encourage your kids to have one of their five fruits a day!
Ddalgi satang are pieces of fruit such as grapes and strawberries which have been glazed with a sugar coating and skewered on a stick like a kebab. They are sweet and crunchy on the outside and soft and fruity on the inside.
Fruit Hard Candy (Ddalgi Satang) is available all over Seoul including Myeongdong Night Market.
46. Get your teenagers to design their own personalised Nike gear
Noon Square Fashion Mall in Myeongdong is home to a popular Nike custom store, where you can design your own personalised Nike merchandise.
Here, pick your own Nike transfers and graphics from thousands on display in-store to create your very own unique Nike wear – nice! To customise your own Nike merch, you need to get a ticket early in the morning as this usually sells out most days.
Given the cost, this might be best as a (VERY) special Seoul souvenir treat for teenagers to take back and show off to friends back at home.
47. Banpo Rainbow Bridge Fountain
Alas not a year round kids activity in Seoul, but the Banpo Rainbow Bridge Fountain has almost 400 water jets that light up and spout around five to six days a day between April to October.
By day, the Banpo Rainbow Bridge Fountain springs into life with a water show that is meant to be reminiscent of willow trees swaying in the wind.
However if you can, visit this attraction in Seoul at night as it becomes the ultimate light show (AKA the Banpo Bridge Moonlight Fountain Show) where the 1 km stretch of fountains on either side of the bridge illuminate.
The world’s largest bridge fountain, Banpo Rainbow Bridge Fountain bursts into life from April 1 to October 31st at noon, plus every 30 minutes from 7.30pm to 9pm (20 minute durations) with an extra show around 9:30pm in July and August.
48. Seoul Children’s Museum
If you are looking for an all weather children’s activity when in Seoul with kids, head on over to the Seoul Children’s Museum, open Tuesday to Sunday from 10am to 6pm
There are three floors of fun activities and displays for children of all ages, plus some excellent daily events like a family cooking class (every week day at 2pm).
There is also currently a special exhibition on celebrating 10 years of the Seoul Children’s Museum called Go For It, encouraging children to try new experiences in a safe environment.
Admission to the Seoul Children’s Museum costs 4,000 Won per adult or child over 36 months – prices correct as of April 2025.
49. Cartoon character sock shopping
Forgot your usual souvenirs of magnets or postcards – Seoul is all about sock shopping!
Like, shed loads of socks, for all ages and sizes! Literally every other stall in Myeongdong (ish) – including Myeong-dong Underground Mall – sells funky, quirky pop socks or cartoon character socks.
Mainly made in South Korea, the socks are cheap too with cutesy colourful ankle socks starting from 1,500 Korean Won (less than a £1) a pop.
From Hello Kitty and Doraemon, sock shopping is a fun and cheap treat when visiting South Korea with kids.
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50. Cat’s Playground – Myeongdong Cat cafe
Fur real. A ‘purrfect’ way to spend a rainy afternoon with kids, Seoul has several cat cafes and Myeongdong is no exception.
Promising over 50 ‘cute as’ kitties (although many will likely be taking a cat nap when you visit), the Cat’s Playground is hidden on the second floor of a small side street building – just look for the flashing a-boards or person in a catsuit. Children under 12 must be accompanied by a guardian.
The Cat’s Playground in Myeongdong costs around 10,000 Korean won to enter which includes a drink and access to the cats. Note that the cat food is an additional cost and is around 2,000 Korean Won.
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51. Seoul Moon Boats / UFO Boats
You may well have seen this on social media but if you are taking the kids to Seoul Lotte Adventure World, you might want to set sail on the famous moon boats in the lake next to the Lotte castle.
The UFO Boats can fit up to a family of 5 but children under the age of 12 must be accompanied by an adult – the Moon Boats can accommodate up to 3 passengers. Life jackets are provided too.
As of 2025, the UFO boats cost 35,000 Won per 20 minute sailing and the Moon Boats costs 25,000 Won – they have also recently been added to the Discover Seoul Pass.
52. Ddong Café AKA Poop Cafe
2025 update – Poop Cafe has now closed down and reopened as a standard cafe and donut shop – BOOOOO! There is however a Poop pancake stall on level 1 of the Ssamziegil complex as of early 2025.
Our first fun thing to do in Seoul with kids is the Ddong Café AKA Poop Cafe (we promise it isn’t too cr*ppy).
Ddong Cafe is basically a poo / poop themed cafe located on the top-floor of the Ssamziegil complex, popular with all small and big kids (when we visited, we say it was half families, half adults).
From drinks and food served in toilet bowls to turd themed interiors, Ddong / Poop Cafe in Insadong is quite the experience and small drink sizes are available for children.
Sitting amongst poo emoji cushion chairs and faux toilet cubicles with plastic poos may not be everyone’s cup of tea (or crappy coffee even), but it is one of the more fun and silly things you can do in Seoul with kids.
You can enjoy your Mojito latte (nicer than it sounds) and rose latte at Ddong cafe served in small toilet bowls for 7,000 Korean Won as of 2023, plus accompany it with a chocolate poo shaped waffle for 1,500 Won.
53. 63 Art Observatory Deck & Aqua Planet 63
2025 update – 63 Art Observatory Deck has permanently closed down
Art Observatory Deck and Aqua Planet 63 actually ended up being three family friendly Seoul attractions in one – an observation deck, a superb art museum and an awesome aquarium.
Billed as the world’s highest art gallery, 63 Art is located on the 60th floor of the ‘63 Building’, a stone’s throw from the River Han, meaning incredible panoramic views of the city and riverside area.
Also as part of the 63 Art Observatory ticket, you can visit Aqua Planet on the basement level.
This subterranean seascape features many aquatic exhibits including sting rays, otters and penguins plus an hourly mermaid show when someone dons a costume and swims with the fishes – how very ‘Ariel’! This is the perfect family activity for kids in Seoul.
Book your discounted Art Observatory Deck & Aqua Planet 63 family tickets here >
Our final thing to do in Seoul for kids and families
54. Fell & Cole Ice-Cream
A n-’ice’ thing to do in Hongdae is visit the Fell & Cole ice-cream parlour, hidden away in the back-streets.
Famous for both their flavourful ice-cream and sublime sorbets, we paid a visit to Fell & Cole one sunny Saturday afternoon and tried their lemon sour ice-cream plus the more traditional stracciatella.
Prices are 6,000 Korean Won (around $4.50 USD / £3.70) for a large scoop or 11,000 Won for two scoops.
Other fantastic ice-cream flavours that big and small kids will love at Fell & Cole include cafe au lait, pink rose, perilla leaf, red bean, M&M’s vanilla plus a vegan ‘raspberry rose’ sorbet.
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