We are Caroline and Neil – the creatives behind South Korea Hallyu!

Caroline
CO-FOUNDER

Caroline is a graphic designer with 20 years of industry experience working for brands such as STA Travel and the London Evening Standard. Caroline is a huge fan of spicy food, shopping in Olive Young and Korean photo booths!

Neil
CO-FOUNDER

Neil has 18 years of marketing experience in the travel and tourism industry working for brands such as Historic England, V&A Museum, Virgin Holidays and STA Travel. Neil is a huge fan of 7-Elevens, bibimbap and craft beer.

Hello!

We are Caroline and Neil – a British couple / two travel bloggers who are obsessed with South Korea!

We met whilst working together at a UK travel agency called STA Travel, creating marketing campaigns at their head office in London. Neil has a background in marketing and Caroline has a background in graphic design.

We started writing our own travel articles in 2016 and we founded the South Korea Hallyu brand in 2024.

South Korea Hallyu is one of four travel guide websites we own. We also run a generic travel website called cktravels.com, plus destination websites for Taiwan (taiwanderers.com) and Japan (planmyjapan.com).

We also own and run one of the most engaged South Korea travel Facebook groups with over 150,000 members – South Korea Travel Tips and Planning.

These days we divide our time between the UK and Asia, working on creating fun and engaging articles, photography and video content aimed at like-minded ‘care-free’ travellers.

If you are looking to promote a destination or product/business, then we would love to work with you to increase awareness through social media, content creation and photography.

How can we work together?

  • Brand ambassadorships
  • Press trips
  • Social media campaigns
  • Product review blogs
  • Contests and giveaways
  • Sponsored posts and advertising
  • Affiliate advertising

We can create:

For business enquiries or to request our media kit, please drop us a message at southkoreahallyu@gmail.com.

Please note we are not a travel agency and we cannot help with personalised itineraries or booking your South Korea trip.

what our readers and facebook group members say

south korea hallyu in the media

Featured on the email newsletter of Visit Korea (UK tourist board) in August 2025

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About us

Welcome to our South Korea travel guide! We are Caroline and Neil, two travel bloggers who adore Korea.

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