Korean shops in London are opening all the time including a cluster of K-Beauty London stores. From UK Korean chain stores like Oesyo and Seoul Plaza to London K-Beauty shops like Moida and Pure Seoul, there are so many cool Korean shops to browse and buy in.
Featuring Skin Cupid, the biggest K-Beauty shop in London near Soho to Korean food stores and K-Pop stores in central London, the UK capital has got you covered.
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Whether you are into K-Pop or Korean cooking or just want a fun experience in a Korean photo booth, this is our guide to the best Korean shops in London.
South Korea Hallyu Tip – for the largest concentration in central London, head to Charing Cross Road for around six different London Korean shops. Plus New Malden in southwest London is known as ‘Korea Town’.
PS We visited all these London Korean shops in November 2025 but shops can close down so do check online before making a special trip.
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Korean Shops in London
Oesyo (chain)
We start this Korean shops in London guide with Oesyo, which is in fact the largest Korean and Asian supermarket chain in the UK.
There are 20 Oesyo stores nationwide at the time of writing and 15 Oesyo’s in London including locations such as Camden, Notting Hill, Victoria and London Bridge, and central London locations such as Tottenham Court Road, Soho and Waterloo Road.
For the flagship Oesyo store, head north out of London to Sheffield.
Every time we visit an Oseyo, there is always a big queue and they have everything from soju to ramyeon noodles, kimchi to K-Pop CDs. They also have chiller sections for fresh Korean snacks and cold drinks.
Google Maps Links – Notting Hill | Wimbledon | Victoria | London Bridge | Paddington | Battersea | Angel | Hammersmith | Camden | Tottenham Court Road | Waterloo | Soho | Kingston
Pure Seoul (chain)
Pure Seoul is a K-Beauty store and Korean skincare specialist with big retail stores in shopping centers like Westfield White City and Westfield Stratford (plus other malls around the UK like Manchester Arndale and the Bullring Birmingham).
In total, there are currently four Pure Seoul London shops – one near Leicester Square (on Charing Cross Road), Carnaby Street plus the two Westfield mall Pure Seoul shops.
All the Pure Seoul London K-Beauty shops we visited had an abundance of staff and they featured famous K-beauty brands like Torriden, Abib, Glow and Milk Touch.
Based on our experience of prices of say Olive Young in South Korea, expect to pay around twice as much as the original price at Pure Seoul compared to buying it in South Korea itself.
Google Maps Link – Soho | Westfield White City | Westfield Stratford | Leicester Square
Seoul Plaza (chain)
Not to be confused with the famous tourist attraction near Myeongdong, Seoul Plaza is a Korean supermarket and Asian grocery chain with stores across the UK and very similar to Oyseo.
Selling lots of Korean food stuffs like Lotte choco pies and instant noodles, some of the Seoul Plaza Korean stores in London also have hot food counters like the one on Charing Cross road and the one at Center Point near Tottenham Court Road and Soho.
On our November 2025 visits, Seoul Plaza’s hot counters were charging £5 for a Korean hot-dog, £6.50 for Korean fried chicken and £9.90 for noodles with two toppings.
There are a few London Seoul Plaza stores plus more stores dotted around the UK. Their parent company also operates a chain of Korean supermarkets called Korean Foods Factory.
Google Maps Link – Charing Cross | Center Point | Tottenham Court Road | Golders Green | Kingston | New Malden
Skin Cupid – Korean Beauty Flagship Store
London’s biggest K-Beauty store (well, based on all the ones we’ve visited), it is also one of the newest Korean beauty stores in the UK, opening in September 2025.
Located on Charing Cross Road, Skin Cupid K-beauty store is their first physical store, having sold K-beauty products online before. The store is very sleek and shiny…and oh so pink with cool ceiling graphics too.
As well as hundreds of K-Beauty products to browse and buy, there are some really cute features like the Skin Cupid ‘catch your match’ claw machine (very Korean) plus lots of staff on hand to give advice on your beauty regime.
Please note security is quite strict about not bringing drinks into the store – there is a special area to leave your drink (which is exactly what happens in South Korea too so it is genuinely authentic!).
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Moida K-Beauty (chain)
A small K-Beauty London chain with two shops in London (Westfield White City and Charing Cross Road / Leicester Square), Moida is a marvelous place to get close and try Korean skincare products in the capital.
Moida has a multitude of Korean skincare samples and products from toners and cleansers, moisturisers to serums – and yes, you can buy Korean face masks here along with accessories.
They also sometimes have special offers whereby you get a free gift or goodie bag with a minimum spend. A new Moida UK store is also opening in Manchester in late 2025.
Google Maps Link – White City | Leicester Square
KPlayground
A cute but often costly K-Pop shop in London’s Haymarket (near Leicester Square), KPlayground London is a basement bazaar of cool Korean gifts.
Here you can buy everything from K-Beauty products to K-Pop Korner gifts like vinyl LPs, light sticks and photo cards.
Better still, there is a Korean photobooth operating by Life4Cuts where you can get 4 photos starting from £8, or 1+1 multiframes for £10. There is a whole shelf of fun props and colourful clothes you can wear in the Korean photo booths.
Or K-sing to your heart’s content with the self-service Korean karaoke booths starting from £3 a session.
HMV K-Pop section
Yes, believe it or not, the HMV music chain is actually one of the biggest sellers of K-Pop gifts in the UK – so if you aren’t going to Seoul at Christmas, this is a great place to buy Korean gifts like BTS books or K-Pop Demon Hunter gifts.
The biggest and best HMV K-Pop selection we’ve seen in London is at the HMV Westfield White City branch in West London in Shepherd’s Bush. There is a whole area dedicated to K-Pop, with lots of books, albums and other merchandise.
Also at HMV Westfield White City, they have a Korean 4-Cut photo booth including the option to take high angle pics and to have your favourite K-Pop star in the background of your pictures – cool!
Google Maps Link – Westfield White City >
SOKOLLAB LONDON
Sadly SOKOLLAB LONDON was closed when we tried to visit on a Thursday afternoon in November so learn from our mistake – they are closed on Mondays and Thursdays.
Located on Rathbone Place just off Oxford Street, this central London K-Pop shop sells lots of cool collectibles like K-Pop light-sticks, albums plus trading cards – they also sometimes do meet and greets with up and coming bands.
Other fun things to do include Bandai Namco gachapon machines (Japanese) and Korean photo booths – we will try to revisit when they are open next time and get some pictures.
K-Pop Korner London Euston
A little out of central London, Euston is home to another branch of K-Pop Korner located on Chalton Road. At the time of writing, it is a semi-permanent London K-Pop shop with ‘no fixed end date’ so maybe check their socials before visiting.
Open daily from 12pm to 6pm (until 5pm on Sunday), K-Pop Corner Euston has all the usual light-sticks, albums and K-Pop books plus the occasional in-store event. This is the sister branch of KPlayground in Haymarket.
P2bus
Chinatown’s K-beauty shop in central London, P2bus is a small K-beauty store in size but it packs in so many products inside – seriously, don’t go in there with a big backpack or you might knock over half the stock.
Cute and conveniently located near to Leicester Square, P2bus might not be as glitzy as say as Skin Cupid or Moida, but it does have a fairly big range of Korean skincare products plus Japanese skin care like Perfect Whip.
P2bus is also one of the longest serving K-beauty shops in London, having been around for a few years so they know their stuff, but it is prone to the occasional negative review.
K-Miso Beauty
Get glam in Greenwich Market with K-Miso Beauty. From Laneige to lip balms, Abib to Amuse, this is also a great place to buy smaller sample sizes of Korean beauty products to try them to make sure they suit your skincare regime.
K-Miso Beauty is a well established Korean skincare store in south London and open daily, from 11am – 5.30pm during the week and from 10am – 6pm at weekends.
Glam Touch Soho and Bloomsbury
Operating two Korean beauty shops in London, their flagship Glam Touch Bloomsbury branch is pretty in pink with its own cafe and beauty salon. It is famous for its nail shop and manicures with funky and colourful designs.
Glam Touch Soho is their much smaller K-Beauty store on Greek Street and both Glam Touch London stores stock a wide range of skincare and haircare products featuring well known brands such as Mixoon, Senka and Banobagi.
Google Maps Link – Soho | Bloomsbury
Centre Point Korean Shop / Woo Jung
A quick mention of Center Point foods located on New Oxford Street as it is kind of a convenience store that sells some Korean products and also lots of other Japanese and Asian foods.
However, Centre Point is also home to Woo Jung Korean restaurant so it is a great pitstop if you want some warm and hearty Korean food.
Woo Jung prices as of November 2025 are £8.90 for a portion of tteokbokki, £12 for japchae bap or £4 for a portion of kimchi.
Life 4 Cuts London Korean Photo Booths
Time to get ‘snap happy’ at a Korean photo booth in London – whether you are looking for a superb selfie or gorgeous group shot with your friends or fellow travellers, Korean photo booths are easy to use and inexpensive.
Better yet, half the fun is in the taking of the pictures, with a wide variety of props or backdrops to choose from – you can even be pictured with your favourite K-Pop band or cartoon character.
One of the biggest Korean photo booth companies in London is Life 4 Cuts, with photo booths in Soho, Liverpool Street, HMV Westfield, KPlayground in Haymarket and New Malden – prices usually start from £8 for a basic set of ‘4 cuts’.
Google Maps Link – Soho | Liverpool Street | HMV Westfield | Haymarket inside KPlayground | New Malden (inside a cafe)
Our final Korean Shop in London
Korea Foods New Malden
Here at South Korea Hallyu, we are big fans of Korean foods so we’ll finish this guide with one of the biggest Korean supermarkets in the UK.
New Malden in south west London is often referred to as ‘Korea Town’ as it has the largest Korean community in Europe – this means there are more Korean shops and restaurants than anywhere else in the UK
The biggest Korean supermarket in the area, Korea Foods New Malden is the same company as the Seoul Plaza shops we mentioned earlier. In this larger store, you’ll find everything from ramen bowls to rice cookers, plus oodles of noodles and delicious Korean food to prepare at home.
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