Category Archives: K-BEAUTY

What is Hallyu (한류)? Welcome to the Korean Wave

You may wonder why we chose to call our new Korean travel blog – South Korea Hallyu. To us, it was the perfect name to encapsulate what we love about South Korea, from K-Pop to Korean food. Hallyu 한류 literally translates as ‘Korean Wave’ and has been used since the early 1990s as a catch-all […]

Seoul K-Beauty Treatments / South Korea K-Beauty brands

K-Beauty is big business and now one of Korea’s biggest exports, up there with K-Pop, K-Drama and amazing Korean food! Latest reports indicate that for the first time, exports of Korean beauty products were in excess of $10 Billion USD last year. Not surprisingly, one of the most asked questions in our South Korea Travel […]